by Pabs on 03 Aug 2007, 19:36
High School stage show wows crowd
Stage show's Chicago welcome a preview of September run here
Aug 03, 2007 04:30 AM
Richard Ouzounian
theatre critic
CHICAGO–If the reaction to Wednesday night's premiere of High School Musical at the La Salle Bank Theatre is any indication of what we can expect when the show hits Toronto this September, then David Mirvish is only going to have one problem on his hands.
Crowd control.
"I've never seen anything like it," said one veteran usher as she watched the capacity crowd of 1,900 people jump to their feet to cheer the latest manifestation of one of the biggest media events of this still-new century.
Even Michelle Obama (wife of presidential hopeful Barack) stood docilely on line with her children, waiting to feel the thrill of a show that has captured the imagination of Americans the way she hopes her husband's campaign will.
From the evening of Jan. 20, 2006, when this simple, feel-good show from the Disney studios debuted on the Family Channel, it managed to touch audiences in that magical way that many projects hope for, but seldom reach. Not merely the highest rated program in the history of the Family Channel, it went on to spawn a concert version that broke box office records across North America and even generated an ice show manifestation that's going to hit the boards this fall.
But as Disney clearly knows from past experience, it's the legit stage version of a project that generates the mega-bucks. Kids watch TV for free; even a movie barely dents their allowances.
But a stage show? Ah, that's when you enter the world of million-dollar weekly grosses for years on end. So the Mouse's corporate eyes were beadily focused on Chicago this week to see how things would go down.
Steven Oxman in Variety christened the show "large, loud and likeable" and Chris Jones, the influential theatre critic for the Chicago Tribune, pronounced it "an eye-popping phenomenon."
So the show is a hit, but that's just part of it. The next few weeks are going to witness a High School Musical firestorm breaking all over North America.
While the stage version gears up to tackle Toronto, the arena concert tour continues and the ice show hits the road this fall; there's also the second instalment of the TV show hitting the airwaves on Aug. 17, in a version that its leading man Zac Efron told the Star was "more Dirty Dancing than Grease."
And Chris Warren and KayCee Stroh from the original film are blitzing Toronto this weekend, doing everything from throwing the first pitch at Rogers Centre at noon tomorrow to showing up at Toys "R" Us at Sherway Gardens at 4 p.m.
Hey, it wouldn't be a media blitz without product placement. And Wal-Mart has everything from DVDs and karaoke discs to lockets and notebooks, in a marketing tie-in that Disney CEO Robert Iger told the Hollywood Reporter yesterday would be "the biggest we've ever seen."
Is this good or bad? Well, as Oxman pointed out in Variety, "If the joyousness that emanates from the stage is all the multitude of little kids in the audience remember about this show, that doesn't bode badly for the development of future audiences."
Darn you, Disney, you've done it again!
Muhammad Ali was famously asked “Champ, what did you think of Africa?” to which the Champ replied, “Thank God my granddaddy got on that boat..."